Finding the Right Product or Service to Promote (part 1)

Now that you know who your audience is and the niche you want to be part of, it’s time to find the right products and/or services to promote to them. There are numerous ways of finding the products or services to present to your audience.

Problems and Solutions

Once you have an idea of who your audience is, you can focus on figuring out their problems and then locating solutions to help them. Make a list of at least three problems that you want to solve for the audience, based on the niche you’ve chosen.

Here is an example:

• Audience: Married working moms of school-aged children who thrive on order
• Problems: Keeping a family calendar, meal planning, organizing
• Potential Solutions: Digital calendars, DFY meal plans and shopping lists, organization tips and organization products

Once you have a list of problems and solutions, go to some known affiliate networks to look for the products you have identified as a good fit.

A quick search on ClickBank.com – a popular affiliate network where you can find products in any niche to market as well as use to promote your own products – reveals several products that you might want to promote.

Don’t just start promoting that now, though. Make a list of several products. Then, do some research on each product. Find out about the creator, look at the conversion rate for the product, and think about how the creator’s values and style fit in with the brand voice you want to display.

If you don’t know someone who knows them to vouch for their professionalism, test them out by buying the product yourself so that you can evaluate the quality of the product and the company for their customer service. After all, as an affiliate marketer, you are turning your customers over to someone else to serve. You need to make sure they will take good care of your customers so that your audience continues to value your recommendations.