Finding Your Niche (part 2)

Yesterday we covered the first part of ‘Finding Your Niche’. Today we’ll cover part 2.

What Makes You Different?

Always look at yourself too. What makes you different from your competition? What skills can you offer to this niche that others can’t? How can you stand out from the crowd? Are you going to approach the niche in a different way than the others? For example, if you’re a business coach, are you buttoned up or a free spirit? Whatever you are, you’re going to attract an entirely different segment of your audience base than someone who is different from you.

Check an Affiliate Network for Products That Serve That Audience

The other thing you want to do is ensure that any niche you choose is profitable. Asking yourself if it’s profitable is an important question. Just because you have internet and passion doesn’t make it a profitable niche. What makes it profitable is that the target audience exists in enough quantity and has enough money to buy the solutions you create and offer.

Once you narrow down some options, the primary considerations are whether your niche idea is profitable or not, and whether you have the skills to proceed or not – either skills you learn or skills you buy from others. Choose a niche that you like that can provide enough profit and that you know how to serve.